One of the most important functions of your unconscious is the processing of data delivered by your eyes. That’s because, whether hunting or gathering, an animal that sees better eats better and avoids danger more effectively, and hence lives longer. As a result, evolution has arranged it so that about a third of your brain is devoted to processing vision: to interpreting color, detecting edges and motion, perceiving depth and distance, deciding the identity of objects, recognizing faces, and many other tasks. Think of it–a third of your brain is busy doing all those things, yet you have little knowledge of or access to the processing.
This is a book that makes you think. It combines psychology and our everyday lives and delivers results in bite-sized chapters that you can benefit from. It’s so amazing that Leonard combines research done two hundred years ago with new findings, and presents it in a way that you can use anywhere, from e-commerce to presenting!